Since 1984, Randy has been proud of the opportunity to provide the highest level of service, commitment, and integrity to a wide range of local, regional, and nationally renowned builders and land developers.
Randy is a founding partner and Executive Director of Windermere Builder Solutions, based in Seattle, Washington. Randy has a long record of successfully guiding local, national, and multinational builder and developer clients with their land acquisition, sales, marketing, and consulting needs.
Randy provides a wide range of comprehensive services to his builder clients including:
- Land Acquisition and Development
- Condominium and Single Family Development, Planning, and Consulting
- New Construction Sales and Marketing
- Project, Builder, and Product Branding and Merchandising
- Product Mix and Pricing
- Built Green, Low Impact Development, Sustainable Building Practices
- Competitive Market Analysis and Pro Forma Development
- Model and Retail Experience and Staging
- Specification and Design Consulting and Plan Analysis
- Sales Team Recruiting, Coordination, Management, and Training
- All aspects of New Construction Account Management
Some of Randy’s past and present clients include:
- Greenbank Development
- Milestone NW
- Greencity Development
- Blackwood Homes
- MainStreet Properties Group
- Greater Seattle Building Company
- Urban Edge Homes
- Toll Brothers
- CamWest Development
- Intracorp Companies
- Bennett Homes
- Murray Franklyn Companies
- The Dwelling Company
- BDR Fine Homes
- Chaffey Corporation
- Brookfield Homes
- Low Income Housing Institute
- Vanderbuilt Homes
- Keating Homes
- Castlewood Homes
- Grafton Homes
- Sherman Homes
- Shelter Ventures
- Shelter Group
- Lexington Fine Homes
- Progressive Equities
- Stewart-Greacen
- Highridge Development
- Columbia Homes
- Dreamcraft Homes
- Harbour Homes
Randy has provided builders with sales and marketing services resulting in thousands of single family home and condominium sales. He has long specialized in land sales in both residential and commercial land and has a evolved a proven system to present land to developers and builders including private auctions to achieve the highest and best escalated valuations for his seller clients. He also specializes in product development, marketing, and onsite sales for new home communities, both new and conversions, as well as townhome, mid-rise, high rise, and single family communities large and small. His “hands on” philosophy of sales and marketing provides each client a “holistic” partner in the development and sales process. Randy provides the knowledge, experience, marketing, depth, and a unique sales vision to maximize the success of your land assets, communities, and brand. He has created a team of talented new home sales and marketing experts and has access to powerful resources, relationships, and capabilities.
His highly focused and specialized brand of services offer a full spectrum of know how to power the sales and marketing of condominium and single family communities. He partners with his clients and can be active in every stage of project development, planning, and consultation. He will carefully study and evolve a real understanding of demographic trends and he will work hard to create value through product differentiation, strategic planning, pricing analysis, and the intelligent exploitation of opportunities to realize the highest project ROI and customer satisfaction possible. His marketing programs include detailed budgets and ongoing analysis to ensure maximum value for all marketing dollars. His personal on site sales abilities are the best of his generation. Extraordinary representation. Fact based recommendations. Effective, innovative, loyal, accountable, and experienced.
Project Analysis, Land Acquisition and Sales, Feasibility Studies, and Consulting:
Demographic and buyer profiles
Market depth and competition analysis
Product mix and sizes
Floor plan analysis and differentiation
Product pricing, positioning, and market analysis
Broker and customer based focus groups
Land sales to builder and developer clients large and small
Sales and Marketing:
Detailed planning, marketing implementation, and branding
Budgeting and expenditure value analysis of marketing and advertising dollars
Coordination of all marketing materials and retail efforts
Design of sales centers and models
Ongoing prospect analysis for real time adjustment and targeting
Create broker outreach for targeted real estate community
Marketing materials, social media, and website design and implementation
On-site Marketing and Sales:
Dedicated on site sales team recruiting and management, account management, and consulting
CRM management for follow up and source analysis
Sales and account manager training, mentoring, and education
Lead generation, capture, and conversion
Competition and floor plan analysis
Detailed reporting of sales, traffic, buyer profile, competition, feedback, and lead source
Account and sales management systems
Broker marketing, outreach and partnering to real estate community
Pre-sale planning, marketing, implementation, pricing, and sales
Partnerships:
Randy has created a multitude of quality relationships, many very long term. Extensive experience working with brokers, bankers, mortgage brokers, attorneys, title officers, escrow closers, architects, consultants, planners, interior designers, contractors, engineers, consultants, landscape designers, web designers, and graphic artists.
